Integrated Creative Director

About

b. 1986, HK.

 
 

About —

With a background in graphic design and publishing, I bring a unique perspective to every design challenge I encounter. I have a wealth of experience in creating integrated projects for a variety of clients, ranging from small startups to larger corporations. I specialise in developing branding and logos, social media campaigns, web design, magazines, books, and other bespoke literary pieces, seeing each project from concept to completion.

Throughout my career, I have had the pleasure of working in Sydney and New York, exploring my passion for design in these dynamic cities. Along the way, I have collaborated with a diverse range of illustrators and art-directed numerous shoots across a multitude of platforms.

Some highlights from my career include commissioning "The Beginning of Time" with a favourite illustrator of the late Stephen Hawking (Malcolm Godwin) for an Astronomy series while working in Australia. Meeting William Gibson while he visited my former workplace at Modern Painters, and playing football (and losing) with Olafur Eliasson in Regents Park for a charity arts event. I have had the pleasure of meeting many fascinating people in the industry and am always excited to connect with more.

At present, I'm working on some exciting projects and offer a fully integrated service from concept to completion. If you are interested in working together on any new projects, please don't hesitate to get in touch. I would love to hear from you.

Services —

Creative Direction, Art Direction, Graphic Design, Editorial Design, Photographic Direction, Branded Content, Web Design, Pitch work, Photoshoots & Production

Clients —

Aveda, Boden, Canon, Channel 5, Filmstruck, Fortnum & Mason, IKEA, John Lewis & Partners, Knight Frank, Marks & Spencers, Macmillan Publishing (Sydney), Microsoft, Mulberry, Modern Painters (UK/New York), Octopus Publishing, Readers' Digest (Sydney), Sainsbury’s, Selfridges&Co, Sony, Speedo, Supafrank, The Economist, The Guardian, The National Trust, The Observer, The Sunday Times, The Times, The Wellcome Trust, Tiffany & Co, Topshop Creative, Unilever, UNIQLO, VANS, Visit England, Vitality, VOLVO, Waitrose & Partners, Westfield, Weight Watchers, Weldon Owen (Sydney). Winser London + more

Awards —

BMA nomination, 2019 ‘Print Product of the Year’

SevenC3 for Vitality (Art-Direction & Design)

CMA nomination, 2019 ‘Best Membership magazine’
SevenC3 for ‘Director/Iod’ (Art-direction & redesign)

PPA nomination, 2017 ‘Customer Magazine of the Year’
SevenC3 for Vitality (Art-Direction & Design)

CMA nomination, 2016 ‘Best Finance Magazine’
SevenC3 for Vitality (Art-Direction & Design)

CMA nomination, 2012 ‘Designer of the Year’
SevenC3 for The Guardian 

Saatchi Gallery, Chelsea, 2012 ‘50 years of the Sunday Times Magazine’
(Graphic & Exhibition Design)